4 Comments
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Jim Brown's avatar

An engaging article, well done. Trust in commerce is still alive and well in the most dynamic industries. I grew up in Texas and knew some independent oil operators. They still commit to multi-million dollar deals on a handshake. The tightest contract in the world won't protect a bad reputation.

Yonatan Daon-Stern's avatar

Thanks Jim! I’m glad you enjoyed it :)

Mark Shupe's avatar

Extraordinary. It reminds of a lesson I learned recently from another author. Businesses do not fail due to lack of capital. They fail when they lose trust.

Yonatan Daon-Stern's avatar

Thanks Mark! I’m glad you enjoyed it :)